Agentic AI: When Your Customer Is a Machine
from All Marketing Podcast Hosted by allmarketing
Your next customer might not be a person at all. It could be an AI agent that researches, shortlists and books on someone's behalf, and it does not care how beautiful your website is. This week we unpack agentic AI and agentic commerce, and exactly how Perth businesses get found, trusted and chosen when the buyer is a machine. What you'll learn in this episode: What agentic AI and agentic commerce actually are, and why Visa and Mastercard are already building agent checkout rails Why the agent buyer is the opposite of the human buyer, and the marketing that wins one is wasted on the other The three mistakes nearly every WA business is about to make as agents start shortlisting A 7-step framework to make your business agent-ready, plus the one "proof test" that exposes where you are invisible to a machine A hypothetical example showing how legibility, not beauty, wins the booking If this helped, follow The All Marketing Podcast so you never miss an episode, and share it with a business owner who needs a clearer path through the marketing noise. Ready to find out whether an AI agent can even choose you? Reach out at allmarketing.com.au, Mark works with a select group of WA clients each year.
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