Agentic Marketing Rewrites GTM - Designing Execution Systems with Annette Sung (Amdahl)

Most go-to-market teams are still organized for a world where coordination was the bottleneck, but that world no longer exists. In this episode of GTM Vault, Rick Koleta sits down with Annette Sung, CEO and Co-Founder of Amdahl, to explain why GTM is no longer best understood as a set of teams or functions, but as an execution system. As AI absorbs more execution work, the constraint shifts from capacity to coherence. What once required handoffs, approvals, and layered ownership can now be executed continuously by systems that learn and adapt in real time, creating not incremental improvement but a growing structural mismatch between how companies are built and how work actually gets done. This episode is for founders and operators who feel GTM friction even when talent and tools are strong and want to understand why adding headcount no longer fixes execution. The solution is not better coordination, but system design aligned to outcomes, leverage, and speed. Design the system first. Everything else follows.