Aging in Place Remodeling: How One Contractor Turned a Niche Into a Mission | Chris Moore

Most contractors chase any project that comes through the door. Chris Moore took a different path — and built a thriving specialty remodeling company that serves one of the fastest-growing and most underserved markets in North America: homeowners who want to age safely and comfortably in their own homes.In this episode of the Digital Remodeler podcast, host Carl Willis sits down with Chris Moore from Senior Remodeling Experts — a 40-year industry veteran, certified aging in place specialist, and CAPS-certified instructor — to talk about how specialization, mission-driven business, and a completely restructured sales process transformed his company and his life.What's covered in this episode:✅ How Chris got his start in construction 40 years ago — and the master builder who shaped his standards✅ The personal experience that led him to specialize in aging in place and accessibility remodeling✅ Why aging in place isn't really about age — it's about the disconnect between the built environment and a person's abilities✅ The psychological resistance homeowners have to accessibility modifications — and how to reframe the conversation✅ What actually triggers a homeowner to finally take action (and why waiting until a crisis makes everything harder)✅ Where most contractors miss the mark when working with older homeowners✅ The critical technical skills required for aging in place work — curbless showers, grab bar anchoring, and waterproofing✅ Why Chris stopped doing free estimates after watching a client build his exact deck design with someone else✅ His structured consultation and project development process — including a paid estimate model that weeds out tire kickers✅ How to position your company as the premium choice during times of economic uncertainty✅ The CAPS certification and how contractors can become true specialists — not just add it as a service✅ Why collaboration with occupational therapists and other professionals is the key to doing this work rightIf you're a remodeling contractor looking to differentiate, command better margins, and serve a growing market with real purpose — this episode is for you.🔹 Connect with Chris Moore — Senior Remodeling Experts:🌐 ageinplacespecialists.com / seniorremodelingexperts.com🔹 Ready to build a marketing system that positions your remodeling company as the go-to specialist in your market?Schedule a free strategy session with Remodeling Marketing Team 👉 https://www.remodelingmarketingteam.com/get-started📞 888-350-7859#AgingInPlace #AccessibilityRemodeling #SeniorRemodeling #CAPSCertified #UniversalDesign #RemodelingContractor #ContractorSpecialization #HomeModification #AgingInPlaceSpecialist #ContractorMarketing #RemodelingBusiness #ContractorGrowth #HomeRenovationBusiness #CurblessShower #GrabBars #ContractorTips #NicheMarketing #ContractorSuccess #PremiumRemodeling #DisabilityRemodeling #ContractorSalesProcess #PaidEstimates #DigitalRemodeler #SeniorReModelingExperts #RemodelingMarketingTeam #TradeBusinessGrowth #ContractorEducation #HomeAccessibility #AgingWell #ContractorLifeSend us Fan MailStop Driving. Start ClosingStop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology. What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office?That's exactly what LiveSwitch does for remodeling contractors.Stop Driving. Start ClosingStop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology. Stop Driving. Start ClosingStop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.Visit us online - remodelingmarketingteam.comConnect with us on Facebook - https://www.facebook.com/remodelmarketingSubscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA