Aging Well Around The World

Recently, the Global Wellness Institute commissioned three studies to determine what aging well means in different countries.More than 20 experts working in the aging field on retirement, health, and market research were asked for their views (that study can be found here).Over 25 creative directors from ad and marketing agencies were surveyed to determine what makes good advertising for an aging well message and why agencies continue to miss the advertising mark.A thousand people in each of five countries were asked a series of questions about how they view getting older, what they want out of older age and what they fear the most. When that study is released in August, The Art 2 Aging will update you.With five countries and nearly 50 experts surveyed, you wouldn’t be wrong in assuming a wide variety of views was expressed. Or would you?Veteran marketing and advertising executive, Dave McCaughan, headed several of the studies for the Institute.He joins The Art 2 Aging this week to discuss what he and his teams discovered. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit theart2aging.substack.com/subscribe