Agri Culture - Fred Swift & Stella Stewart: From Sheep to Shop - Increasing the Value of Wool

Mary-Jane Lawrie is joined by Fred Swift from South Clunes Farm and Highland Clip, and Stella Stewart from Anta.  Fred Swift farms South Clunes Farm near Inverness in the Highlands with his wife Sofi and his father.  They run a traditional upland farm with cattle and sheep.  Fred and his family have transformed the farm over the last 40 years, increasing biodiversity and introducing mob grazing.  He was looking for an opportunity to add value to the wool from his sheep, and together with Scottish luxury brand Anta, they established the Highland Clip.  The Highland Clip is working to add value to wool, whilst also creating a fully traceable product, which is important to Anta.  Stella Stewart, a director of Anta, tells us why traceable wool and working with South Clunes is important to their business.   Resources FAS TV: S2 E9 –South Clunes Farm Cluster (youtube.com) History of the farm | South Clunes Farm | Inverness Luxury Home Furnishings & Gifts Made in Scotland | ANTA Protecting Highland Wool – ANTA For more information, visit www.fas.scotTwitter: @FASScot Facebook: @FASScot National Advice Hub Phone: 0300 323 0161 Email: [email protected]