Agriculture - When More Is Not Better - Roger Martin - Part 2

Roger Martin, the world’s #1 management thinker, continues his conversation with Mel Luymes (Principal, Headlands Ag-Enviro) on the perils of obsessively pursuing efficiency in agriculture, and how agriculture can become more resilient. "When More Is Not Better", thoughts from Roger L. Martin, on farm resilience, presented at the virtual Midwest Cover Crops Council Conference on February 24, 2021. Roger Martin is professor emeritus and former Dean of the Rotman School of Management at the University of Toronto. He grew up in Wallenstein, Ontario where his family was active with an agri-business in the feed industry. "There is a trade-off between efficient and effective…we’ve been pushing efficiency so hard that it is now having counterproductive impacts on life, the economy, the environment." “There is a trade-off between efficient and effective…we’ve been pushing efficiency so hard that it is now having counterproductive impacts on life, the economy, [the environment]. Pushing things to the extremes leads to extreme outcomes.” In agriculture, our attention naturally goes to bushels per acre, feed conversion efficiency, and other efficiency measures. But other proxies – profit per acre, soil organic matter, annual soil loss – are necessary to develop a holistic picture of whether our farm enterprises are pursuing efficiency at the expense of resilience. More information: https://rogerlmartin.com/ https://mccc.msu.edu/ https://soilsatguelph.ca/