Agriculture: When More Isn't Better with Roger Martin - Encore

"When More Isn’t Better", thoughts from the world’s #1 management thinker, Roger L. Martin, on farm resilience, presented at the virtual Midwest Cover Crops Council Conference on February 24, 2021. Roger Martin is professor emeritus and former Dean of the Rotman School of Management at the University of Toronto. He grew up in Wallenstein, Ontario where his family was active with an agri-business in the feed industry. "There is a trade-off between efficient and effective…we’ve been pushing efficiency so hard that it is now having counterproductive impacts on life, the economy, the environment." Following the theme of his latest book, WHEN MORE IS NOT BETTER: Overcoming America’s Obsession With Economic Efficiency, Martin participated in a keynote conversation with Mel Luymes (Principal, Headlands Ag-Enviro) to discuss the perils of obsessively pursing efficiency in agriculture, and how integrative thinking can help agriculture become more resilient. “There is a trade-off between efficient and effective…we’ve been pushing efficiency so hard that it is now having counterproductive impacts on life, the economy, [the environment]. Pushing things to the extremes leads to extreme outcomes.” In agriculture, our attention naturally goes to bushels per acre, feed conversion efficiency, and other efficiency measures. But other proxies – profit per acre, soil organic matter, annual soil loss – are necessary to develop a holistic picture of whether our farm enterprises are pursuing efficiency at the expense of resilience. (First aired in 2021). More information: https://rogerlmartin.com/ https://mccc.msu.edu/ https://soilsatguelph.ca/