Agritourism Isn’t a Trend—It’s a Strategy: A Global Perspective from New Zealand

Send us Fan MailThis conversation brings us back to New Zealand and to a much bigger, global perspective of agritourism. In this episode, I reconnect with Marijke Dunselman of Agritourism New Zealand, who many of you may remember from Episode 14. This is very much a catch-up conversation—an opportunity to revisit her work, see how things have evolved, and hear what’s happening now both in New Zealand and across the broader agritourism landscape.What I appreciate about this conversation is how real it is about what it actually takes to build agritourism into something meaningful. This isn’t just about adding a farm stay or listing something on Airbnb—it’s about building a business, understanding your customer, pricing your experience, and navigating everything from marketing to health and safety. Marijke shares what she’s seeing on the ground, what farmers are asking for, and where the real opportunities—and challenges—exist today.As you listen, I invite you to think about agritourism a little differently—not just as an experience, but as a strategy. A way for farms to diversify, stay viable, and create something that connects people back to the land in a very real way. Because at the end of the day, that connection—that understanding—is what continues to drive this industry forward.Agritourism.nzThank you for taking the time to listen to The Agri-Tourist Podcast, for supporting our inspirational guests, and for sharing my personal journey back to agriculture.  Agri-Tourist.comHeartBeet FarmsInstagramAbout Jen Ross, The Agri-Tourist Podcast HostGlobal Agritourism Network