AHC: Economic Impact - Why the Horse Industry Counts, Literally for May 5, 2026 - Horses in the Morning

Explore why measuring the horse industry’s economic impact is essential for advocacy, funding, and long-term growth. Learn what the AHC Economic Impact Study includes, why updated data is urgently needed, and how it helps position the industry alongside other major economic sectors. We also highlight how this work connects to broader American Horse Council Foundation initiatives and how you can get involved.HORSES IN THE MORNING Episode 3943 –Show Notes and Links:Your Hosts: Julie Broadway (President) and Emily Stearns (Health, Welfare, and Regulatory Affairs Liaison) of the American Horse CouncilSponsors: Markel Insurance, Equestrian Directory and ENSO Media GroupSubscribe to the American Horse Council Podcast - Search American Horse Council Podcast on your podcast player.Follow Horses In The Morning on FacebookFollow the American Horse Council on Facebook, Instagram and X (formerly Twitter)Time Stamps:01:01 - Why the economic impact study matters04:11 - Markel Insurance sponsor05:00 - Why the industry needs a new study now08:00 - What the study measures (direct/indirect impact)10:00 - What’s not included; not a horse census13:52 - Other data sources and horse population gap17:12 - Who funds and manages the national study20:52 - State and custom breakout reports23:25 - Using data for policy and regulation29:37 - Timeline for the next national study31:53 - AHC Foundation and United Horse Coalition35:00 - Equine Welfare Data Collective and capacity issues38:07 - Other foundation programs and closing appeal