Åhléns' nordic gambit: cutting middlemen to multiply stores

Maya and Selvane unpack the radical transformation at Åhléns under new owner Ayad al-Saffar. 🏬 What do Inglot, private label kitchen tools, and a 47-store network have in common? They're all weapons in a war against intermediaries. ✂️ By slashing third-party distributors and pivoting to 90% wholesale, Al-Saffar is turning Sweden's second-highest retail density into a competitive advantage—and planning more store openings. 🚀 Could this spark a Nordic-wide supply chain revolution? 👉 Click here to unlock Selvane's full Exclusive! For more insights and updates, follow us on LinkedIn at International Association of Department Stores - IADS, check out our Substack, visit our website at www.iads.org for the full White Paper, and learn more here! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe

Episode metadata supplied by the publisher feed · Published Jan 30, 2026

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Åhléns' nordic gambit: cutting middlemen to multiply stores

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