Ahmed Iqbal, CMO of Cadillac Formula 1 Team: His Journey From Finance to the Fastest Sport on Earth

Ahmed Iqbal leads marketing for the Cadillac Formula 1 Team, General Motors' new entry into the world's fastest-growing sport. He joined after an unusual path through investment banking, automotive, and the social platforms Twitter and TikTok — and he's now building a brand, a fan base, and a commercial business from the ground up. His perspective is a rare look at how a modern marketing leader thinks and operates.What the Conversation CoversThe winding career journey from investment banking to Audi to Twitter, TikTok, and Formula 1How storytelling and carrying a revenue number shaped his marketing leadershipBuilding an American team's brand on a global stage without becoming polarizingBuilding a marketing organization from zero to one across sports, tech, and automotive culturesHow he evaluates agencies — and what too many of them miss about Cadillac F1Guest Bio Ahmed Iqbal is the Chief Marketing Officer of the Cadillac Formula 1 Team, working within TWG in partnership with General Motors. His background spans automotive, media, technology, partnerships, and revenue growth, including leadership roles at Audi, Twitter, and TikTok. At Cadillac F1, he oversees brand, campaigns, digital, and the team's ambition to grow into a media business.About the PodcastCMO Journeys is a podcast from NextBigWin hosted by Christian Banach. The series features conversations with marketing leaders about the path to the C-suite, the challenges they are tackling inside their organizations, and how they evaluate agencies and strategic partners.