AI Ad Mistakes, Smarter Local Search and Customer Listening

Meta's AI ad tools are creating embarrassing, brand-damaging mistakes for advertisers who aren't reviewing the output. New survey data shows AI tools like ChatGPT and Gemini recommend local businesses using different signals than Google. And Burger King's president personally answered 1,800 customer phone calls and used what he heard to change how the company runs. Tune in to this month's OUTdrive episode, where President and CEO Megan Hartman breaks down the insights behind each story and how they can apply to your brand's marketing strategy. Find more insights through our articles, podcast episodes and case studies at ecallis.com.