AI Ads and Creative Testing at Scale | Manson Chen (Calm, Cash App)

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!   About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.  About the Guest: Manson is a creative strategist with a decade of experience in growth marketing and creative testing. He is the founder of Parabolica: a creative agency focused on AI ads for health and wellness brands. He's also spent valuable time at brands such as Calm and Cash App.  VISIT OUR WEBSITE: https://www.efficientspend.com/CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/CONNECT WITH MANSON: https://www.linkedin.com/in/manson-chen/