AI Ads & Measurement: What AI Adoption Means for Modern Digital Agencies S1 EP13

from Bot Boundaries · host Bot Boundaries

In this episode of Bot Boundaries, co-hosts Jackie and Katie welcome Simon Poulton, EVP of Innovation and Growth at Tenuity, who shares insights on how AI is transforming digital advertising, measurement, and agency strategies. They dig into practical applications, ethical considerations, and future trends in AI-driven marketing. Plus, they break down a few recent AI ads and give their honest takes in the Love It or Leave It segment.Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/bot-boundaries/id1867232401Listen on Spotify: https://open.spotify.com/show/4TLKXXC3qnZ48UGkaT8DsQ?si=d026514efbc14203Watch on YouTube: http://www.youtube.com/@botboundariesFollow us on Instagram: @BotBoundariesFollow us on TikTok: @BotBoundariesFollow us on LinkedIn: @BotBoundariesOur website: www.botboundaries.comChapters00:00 Introduction to AI in Digital Advertising02:58 AI's Evolution and Practical Applications06:00 Balancing AI with Client Needs08:50 Transparency and Ethical Considerations in AI11:52 The Risks of AI: Model Drift and Quality Degradation14:57 Skepticism and Critical Thinking in AI Usage17:58 The Future of AI in Creative Work26:08 Building AI Simulators for Client Interactions27:54 Navigating Digital Ad Measurement Challenges33:39 The Future of Media Mix Modeling and AI Integration38:21 Advice for Startups in a Changing Landscape40:14 The Role of AI in Performance Marketing41:08 Evaluating AI-Generated Advertising: Love It or Leave ItReference links to explore key topics discussed: https://youtu.be/xsT3EXf5CcAhttps://www.businessoffashion.com/news/technology/hm-releases-first-images-with-ai-digital-twins/https://www.youtube.com/watch?v=V8dU3ZMxugg&list=RDV8dU3ZMxugg&start_radio=1

Episode metadata supplied by the publisher feed · Published Mar 19, 2026

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AI Ads & Measurement: What AI Adoption Means for Modern Digital Agencies S1 EP13

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This episode was published on March 19, 2026.

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