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Feb 10, 2026 2 min

AI Ads Performing Optimally

from WJR Business Beat Hosted by Jeff Sloan

A new study from Tabula makes it clear AI generated ads during the Super Bowl broadcast performed at the same level as those created by humans. AI generated ads in some cases were deemed even more effective than ads created by actual human designers according to the study which was done by researchers from Columbia and Harvard universities. How did AI compete so effectively? One key factor was that they did it by appearing more human, by including certain trust signals. for information about our collection and use of personal data for advertising.

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AI Ads Performing Optimally

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This episode was published on February 10, 2026.

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