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EPISODE · Jul 28, 2025 · 33 MIN

AI Agents for marketing automation

from MarTech Podcast ™ // Marketing + Technology = Business Growth

AI agents are replacing marketing assistants with autonomous decision-making systems. Nicholas Holland, Head of AI at HubSpot, explains how marketers can transition from AI-assisted work to fully autonomous campaign management. He covers the four-step implementation framework: organizing company data, deploying AI assistants, training specialized agents, and adopting AI-native software platforms.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Jul 28, 2025

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AI Agents for marketing automation

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