AI agents in the marketing workflow: why the productivity story is only half true

from Leaders Insights — Marketing · host Leaders Insights

AI agents are being deployed across marketing teams at speed, promising to automate everything from campaign briefing to performance reporting. The productivity gains are real, but the organisational risks being created underneath them are not getting the attention they deserve.

Episode metadata supplied by the publisher feed · Published Aug 10, 2026

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AI agents in the marketing workflow: why the productivity story is only half true

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