AI, Agility, and Empathy: How Monica Turcotte Leads a Fast-Growing Marketing Team

In this episode of Impact Stories, host Lisa Genovese sits down with Monica Turcotte, Director of Marketing at Ignite Technology, to explore how strategic leadership, clear processes, and a thoughtful approach to AI are helping her team stay grounded, while everything around them accelerates.With experience leading national marketing teams across retail and tech, Monica shares what it takes to scale with intention, align stakeholders, and keep messaging sharp in an industry that evolves by the minute.You’ll take away:How AI can serve as a strategic challenger, not a replacement, for creative and message testingWhy structured internal processes are Monica’s secret to agility and focus in fast-paced environmentsWhat empathetic leadership looks like when you’re managing change, growth, and distributed teamsIf you’re leading a marketing team, rolling out new tools, or trying to keep strategy on track amid shifting priorities, this episode is packed with insight and grounded advice.