AI, Agility, and the Force Multiplier: Insights from Sameer Thakkar of SAS | CMO Chat

Sameer Thakkar, VP of Marketing at SAS, defines the modern marketing leader's role as a "Force Multiplier" for the entire business. He emphasizes that all three core marketing pillars—Brand, Demand, and Engagement—are being transformed by AI. Marketers must embrace the convergence of B2B and B2C because the buyer is a "human being" influenced by consumer habits. While battling the challenges of cutting through the noise , success is built on the foundation of People, Programmes, and Process. Above all, modern leadership requires empowering teams with the "freedom to fail" to foster innovation and agility.🎧 Watch the ⁠⁠⁠full interview⁠ ⁠and subscribe for more conversations with today’s top marketing minds!#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #CMORole #GrowthMindset