AI ako akvizičný kanál. Ako sa tam dostať a hlavne, ako to merať? (Tomáš Novák, Marketing Miner)

from Ecommerce Bridge · host Štefan Polgári

Google roky posielal webom návštevnosť výmenou za obsah. Teraz si z neho čoraz častejšie vezme odpoveď, používateľa nechá u seba a ešte vám môže predať reklamu, aby ste sa pri nej zobrazili. Pre e-shopy to však nemusí znamenať katastrofu. AI už dnes odporúča konkrétne značky aj produkty a firmy, ktoré pochopia, z akých zdrojov čerpá, a môžu tak získať nový akvizičný kanál. Prečo nestačí sledovať návštevnosť v GA4, načo sú dnes dobré mediálne zmienky a prečo môže byť kvalitný XML feed dôležitejší než ďalší blogový článok? Viac informácií nám poskytol Tomáš Novák, CEO Marketing Miner

Episode metadata supplied by the publisher feed · Published Aug 11, 2026

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AI ako akvizičný kanál. Ako sa tam dostať a hlavne, ako to merať? (Tomáš Novák, Marketing Miner)

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This episode was published on August 11, 2026.

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