AI, Alignment, And The Death Of Single-Touch Marketing with Kate Johnson

In this episode of Future of Marketing, hosts Ethan Smith and Mada Seghete sit down with Kate Johnson, CMO of Dscout, to dismantle one of marketing’s biggest myths: single-source attribution. Kate shares why chasing “what channel won” is the wrong question, how deal storytelling reveals the real drivers of pipeline, and why small, cross-functional teams can outperform larger ones when structured around outcomes, not silos. The future of marketing isn’t about replacing humans with AI. It’s about freeing them to think. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thefutureofmarketing.substack.com