AI and Brand Safety: What Marketers Need to Know Now

As generative AI transforms the way we create and distribute content, it’s also reshaping the brand safety conversation. In this episode, we speak with:Matt Shapo, Director of Digital Audio and Video at the Interactive Advertising Bureau (IAB)Connie Yan, Director of Platform Quality at StackAdaptTogether, they unpack how AI is influencing media quality, contextual targeting, and the evolving standards of brand suitability. If you’re a marketer, media buyer, or brand leader trying to balance innovation with integrity, this episode is packed with insights you can use today. Learn more about brand safety and AI here.