AI & Content: Where’s The Value?

“Hello... is there anybody out there creating real value with AI?”Welcome to a new season of the Animalz Podcast, where hosts Ty Magnin (CEO) and Tim Metz (Director of Marketing and Innovation) go on a quest to cut through the AI noise and find the real pioneers creating value with AI.In this season introduction, Ty and Tim explain why they've chosen to focus on AI and content — a topic consuming "at least half" of their work-related brain space. While everyone talks about AI, few share what's genuinely working (or spectacularly failing).Looking ahead at their expectations for the season, they voice both excitement and skepticism: Will they discover spectacular use cases in SEO? How will AI reshape content creation teams? And what counterintuitive "second-order effects" might emerge as everyone adopts the same AI tools?The hosts share their current AI workflows, from using AI as a "sparring partner" for writing to leveraging it for sales processes and data analysis. They confess where they're finding value and where the technology still falls short.This season aims to separate hype from reality by speaking with the people actually pushing boundaries in AI-powered content:Nathan Baschez - Founder at Lex (March 4th)Kyle Coleman - CMO at Copy.ai (March 6th)Thenuka Karunaratne - Co-founder and CEO at Daydream (March 11th)Stewart Hillhouse - VP of Content at Storyarb (former Mutiny) (March 13th)Parthi Loganathan -  Founder and CEO at Letterdrop (March 18th)Ines Lee - Head of Content at Ali Abdaal (March 20th)Alex Halliday - Founder and CEO at AirOps (March 25th)Season close - Reflections with Ty and Tim (March 27th)For more info, head over to https://www.animalz.co/podcast/.