AI and Email Personalization with Matthew Dunn of Campaign Genius and Social Signal AI

In this episode, Dr. Matthew Dunn of Social Signal AI and Campaign Genius join InboxArmy's Scott Cohen and Garin Hobbs to discuss the evolution of AI in email marketing, the challenges and opportunities it presents, and how data powers AI and personalization.02:05 - The evolution of AI in email marketing06:04 - The role of data in powering AI11:29 - The importance of context and emotional drivers19:16 - The risks of AI in terms of privacy and false information26:11 - The risks and benefits of AI in personalization and email marketing29:42 - Defining personalization: Relevance vs. Creepiness36:05 - The importance of considering user intentions in AI39:51 - Privacy concerns in the age of AI and personalization