AI and It's Role in Search with Darcy Sullivan

In this episode of 'Modern Chiropractic Mastery,' Dr. Kevin Christie interviews SEO expert Darcy Sullivan to discuss the impact of AI on Google search and SEO strategies for chiropractors. They explore the benefits and challenges of using AI tools like ChatGPT, the importance of valuable content creation, and the evolution of search behavior. Darcy provides actionable advice on optimizing online presence, maintaining congruent business listings, and leveraging content to stay ahead in the evolving digital landscape. Dr. Christie emphasizes the critical role of consistent, educational content in drawing new patients and competing in the AI-driven future.