AI and LinkedIn broke my marketing (this is what I did next)

Has AI broken the traffic to your website? Have you watched your reach on LinkedIn collapse despite having thousands of followers? If your marketing has stopped working and you have no idea how to fix it, this episode is for you.It all was getting pretty bleak when it came to our business development. We just couldn’t grow and we had started to make a loss.AI ate up most of informational search and I lost around 30,000 monthly page views across my websites, which meant organic sign ups went from about 300 a month to barely a trickle. LinkedIn’s algorithm update did the rest.In this episode, I talk through how bleak it got with our ability to attract new members, and the specific things I did to go from eating into our cash reserves to having the healthiest pipeline we’ve had in nearly three years.What you’ll learn in the podcast episode:- How AI and the LinkedIn algorithm broke the holy trinity of content marketing, SEO and social media I’d relied on for 17 years- Why I started paying for facebook ads despite not being a fan of Meta, and what it has cost- What a paid SEO audit revealed about the basic technical errors hiding in my website- The tight email discipline I went back to after a branded template killed our open rate- Why finally getting granular visibility of my sales pipeline changed how I forecast new business- How making the time to work on the business mattered more than any single tacticLink to buy an SEO audit: https://www.fiverr.com/volpagirl/impact-your-domain-rating-keyword-rating-web-audit-score-google-visibilityRelated episodes and articles:What to do when work dries up over summer https://startuptogrownup.substack.com/p/what-to-do-when-work-dries-up-over?r=l8khyHow to fix your website and stop losing clients https://startuptogrownup.substack.com/p/how-to-fix-your-website-and-stop?r=l8khyThe lead generator sitting in plain sight (that most firms ignore) https://startuptogrownup.substack.com/p/you-know-your-website-needs-updating?r=l8khyHow AI has broken 2 of my businesses (and what I am doing about it) https://startuptogrownup.substack.com/p/how-ai-has-broken-2-of-my-businesses?r=l8khyHow to put your marketing on autopilot https://startuptogrownup.substack.com/p/how-to-put-your-marketing-on-autopilot?r=l8khyHow to get your article to rank highly in google search and AI search tools https://startuptogrownup.substack.com/p/how-to-get-your-article-to-rank-highly?r=l8khy3 decisions that turned my empty pipeline into a waiting list to work with me https://startuptogrownup.substack.com/p/3-decisions-that-turned-my-emptyHow to restart your business development activities when you’ve gone quiet https://startuptogrownup.substack.com/p/how-to-restart-your-business-development?r=l8khyHow to finally have the conversation you’ve been too scared to have  https://startuptogrownup.substack.com/p/4-things-to-do-before-the-conversation?r=l8khyUseful links:- sign up as a paid subscriber and use this link to get 20% off an annual membership of Start Up To Grown UpEach episode of the Start Up To Growth Up Podcast is based on my weekly Substack Article on the same topic. Head over to my substack to subscribe https://substack.com/@startuptogrownup so you never miss an article or episode again.About Heather TownsendHeather is the leading business coach for accountants (and other professionals) who want to grow their business. She is the founder of The Accountants Growth Club, who specialise in helping accounting firm owners grow their accounting business profitably and sustainably.She is also the founder of How To Make Partner, the global experts in helping professionals in practice make it to partner, and when they get there, stay that. Get the confidence, the skills AND the time to focus on the right things and move your career forward with Progress to Partner Academy. Get full access to Start Up To Grown Up at startuptogrownup.substack.com/subscribe