AI and Machine Learning for eCommerce

View the full video interview here. How can direct-to-consumer (DTC) eCommerce retailers take advantage of AI and Machine Learning technologies to scale their businesses in 2023? Rakesh Yadav, the founder of Adaptive shared his background as an immigrant and his experience at Google, where he worked on several projects, including building an end-to-end machine learning platform for Google Ads. Rakesh discussed how AI and machine learning can benefit eCommerce retailers by personalizing user experiences, improving search and recommendations, and driving revenue. He explained that Adaptive offers intelligent products to help companies build their own customized eCommerce platforms. Rakesh also emphasized the importance of adaptability in the rapidly changing market and shared his advice for startup founders, such as focusing on people, having a process, and seeking continuous learning. The interview concluded with a discussion on the value of mentorship and mental safety in professional settings.