AI and Marketing: The Smart Shift in Pharma | Pharma Talks

Discover how AI is reshaping pharma – from marketing automation to intelligent sales strategies – with our guest Fredrik Holmboe. Listen to the new Pharma Talks episode with Nataliya Andreychuk! Together, they explore how the role of the modern marketeer is evolving – from content creators to AI-driven orchestrators of omnichannel engagement. The conversation uncovers how AI in sales and marketing is reshaping daily operations, driving smarter decisions, and creating a seamless bridge between sales, marketing, and medical teams. Key topics explored in this episode: The shift from traditional marketing to AI and digital marketing approaches.How AI for sales and marketing empowers teams with predictive insights and real-time personalization.Practical examples of AI-driven sales enablement and content intelligence tools improving HCP engagement.Bridging organizational silos through data intelligence, automation, and AI for customer experience.Fredrik's ABC+ Content Excellence Framework – helping life science companies enhance digital engagement in pharma and ensure unified messaging across all channels.What the future holds for AI adoption in life science, pharma business transformation, and human-AI co-creation. Tune in to discover where creativity meets intelligence, and technology becomes the enabler of more meaningful healthcare communication! Find out more about ABC+ Content Excellence Framework: https://www.dualia.se/Contact Viseven experts to elevate your healthcare marketing strategy: Viseven Pharma Marketing Team: 24/7 Expert SupportDiscover more platforms to listen to this podcast: https://rss.com/podcasts/pharma-talks/ ***0:00 Intro03:14 The evolving role of marketers in Pharma06:09 Real-world applications of AI in marketing17:17 Bridging gaps: sales, marketing, and medical collaboration22:59 The future of marketing: orchestrating AI tools ***Follow Viseven, Nataliya, and Fredrik in social media:https://www.linkedin.com/company/viseven/https://www.linkedin.com/in/andreychuk/https://www.linkedin.com/in/fredrikholmboe/ ***🔗 Links for more insights:https://viseven.com/ai-data/https://viseven.com/healthcare-data-analytics/https://viseven.com/ai-medical-affairs/https://viseven.com/list-of-ai-mistakes-pharma-companies-make/