AI & Me: What happens when AI becomes your go-to search engine?

Searching the internet used to mean typing keywords into a search engine. Today, more people are turning to AI assistants for quick, conversational answers instead. As generative AI changes the way we search for information, what determines which businesses, brands and sources appear in those answers? And what does this shift mean for companies trying to stay visible online? On AI & Me, Lynlee Foo explores how AI is reshaping search, online discovery and digital communications with Jeff Hicks, Chief Product & Technology Officer at PR Newswire.See omnystudio.com/listener for privacy information.