AI and Predictive Analytics: The Next Step in Targeting

What if you could predict exactly when and where your next customer will convert? AI-powered predictive analytics is making that possible, helping advertisers shift from educated guesses to data-driven certainty. In this episode, we explore how AI is revolutionizing audience targeting, media buying, and budget optimization. Our expert guests break it all down:Carole Lawson (Chief Data Officer, MarketStorm) – How AI-powered segmentation is reshaping audience targetingYang Han (CTO, StackAdapt) – How AI models analyze real-time data to predict conversionsNed Dimitrov (VP of Data Science, StackAdapt) – How AI evaluates ad auctions in milliseconds to optimize spendPredictive analytics is transforming advertising—helping brands target smarter, bid better, and optimize campaigns dynamically.