AI & Retail: Preparing for Peak Season with Meta’s Kate Box

from Retail Therapy · host Australian Retailers Association

In this special episode of Retail Therapy, we’re diving into the heart of peak season preparations with two expert voices in retail and technology. Fleur Brown, Chief Industry Affairs Officer at the Australian Retailers Association, is joined by Kate Box, Director of Retail ANZ at Meta, to explore how retailers can leverage cutting-edge technology and insights to thrive during the 2024 holiday season. Tune in to hear about: Key findings from Meta’s 2024 Holiday Insights Guide How AI is reshaping retail and boosting conversions Strategies for winning Black Friday, Cyber Monday, and late-season shoppers Using AI for impactful, short-form holiday content Practical tips for retailers starting their AI journey Access Meta's Holiday Insights report here. INDUSTRY REPORTS MENTIONED McKinsey Zero Customer Report https://www.mckinsey.com/featured-insights/future-of-asia/videos/the-emergence-of-the-zero-consumer Bain Technology Report 2024 https://www.bain.com/insights/topics/technology-report/ LINKS FOR PRACTICAL GUIDANCE MENTIONED Advantage Suite – AI driven Advertising https://www.facebook.com/business/ads/meta-advantage Creative Best Practice https://www.facebook.com/business/news/insights/how-ai-will-elevate-the-future-of-creativity CASE STUDIES REFERENCED https://www.facebook.com/business/success/the-coca-cola-company-middle-east Coke - 6 point recall - 19 point recall with Gen Z https://www.facebook.com/business/success/2-asics Asics - 5-8 point lift in awareness / brand with partnership ads https://www.facebook.com/business/success/fendi-middle-east Fendi & Loro Piana - 65% lower cost per purchase using Advantage Plus Shopping

Episode metadata supplied by the publisher feed · Published Oct 18, 2024

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AI & Retail: Preparing for Peak Season with Meta’s Kate Box

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