AI and Sacem: defining the future of music copyright – with David El Sayegh, Deputy CEO of ⁠Sacem⁠

Ep. 177: Generative AI, copyright, and collection. Welcome to a special Music Ally Focus podcast series made in collaboration with Sacem, exploring the evolution of collective management in the modern music industry – looking at technology, policy, copyright and more. In the first episode: Generative AI is no longer a future concept – it is a fundamental tool in today's creative process. But as the amount of AI-generated content increases, so do the complexities of music rights – and the number of questions that songwriters, artists and rightsholders have. So we spoke to David El Sayegh, Deputy CEO of collecting society Sacem, to discuss how the organisation is defining the future of copyright. We explored Sacem’s strategic approach to the AI revolution, from building a shared understanding of policy to the practical technologies being tested in the Sacem Lab, to protect human creativity and ensure fair revenue exists in this new landscape. And, we ask El Sayegh: if we are in the middle of a huge shift in AI-driven music creation and consumption, what are the revenue opportunities – and financial risks – for creators and CMOs stemming from this?It's a broad and deep discussion from the top: he also discussed Sacem's official stance on AI training models, how they are protecting the notion of human creativity – and the new technologies being developed to ensure creators are fairly compensated in an AI-driven world. Explore more: https://flyer.sacemenligne.fr/IA/EN/index.html=========Over the next three episodes, we continue to dive into how collective management is having to move with the times: exploring how one of the world’s leading CMOs is navigating a landscape redefined by artificial intelligence, global scaling, and the changing needs of modern creators.=======This is a Music Ally Co-Labs podcast: ⁠⁠⁠⁠⁠musically.com/music-ally-co-labs⁠. Co-Labs content is created by publishing partners in liaison with the Music Ally Editorial Team. We work closely with partners to ensure that it adheres to Music Ally's high expectations of quality, thoughtfulness, and usefulness.