AI and Staying Human in Your Marketing with Liora Kern

In this episode, Frances speaks with strategic communication expert and Think Room CEO, Liora Kern, about how coaches can use AI in their marketing without losing their voice, values, or humanity.They explore:What Generative Engine Optimization (GEO/AIO) is and why it matters more than traditional SEOHow to define your “DNA key” – the unique voice, story, and stance that should sit behind all your marketingPractical ways to use tools like ChatGPT, Perplexity, Claude, Granola and others – even if you’re just startingHow to brief AI properly so it sounds like you, not like generic “AI language”Privacy, ethics, and why your business can benefit from AI without pretending to be a robot or burning outIf you’re a life or executive coach feeling both curious and cautious about AI, this conversation will help you understand what’s possible, what to watch out for, and how to stay credible, ethical, and human in the age of algorithms.