AI and the Business Yogi Mindset: Insights from SAP | CMO Chats by The Ortus Club

Prateek Mathur, Head of Marketing at SAP, shares how a career that began in web development evolved into leading marketing for one of the world’s most influential enterprise software organisations. In this conversation with The Ortus Club, he introduces the “Business Yogi” philosophy, where marketing is defined as the unification of Mind (strategy), Body (execution), and Soul (creativity and innovation). He explains how modern B2B marketing has become increasingly complex, driven by non-linear buyer journeys and expanding buying committees that require marketers to think beyond organisations and engage individual stakeholders with B2C-level precision. At the core of his perspective is a challenge to leaders: to continuously question whether they are truly reimagining marketing through AI or simply applying new tools to outdated processes, positioning the modern CMO as a “Business Yogi” who balances strategy, execution, and innovation in an evolving digital landscape.🎧 Listen to the full interview and subscribe for more conversations with today’s top marketing minds!#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #SAP #BusinessYogi