AI and the Buyer’s Journey: Transforming How Customers Make Decisions

🎙️ Welcome to The Marketing PowWow! In this episode, Paul Dyer dives into the evolution of the buyer’s journey with marketing expert Peter Baylis, founder of PEB Marketing Academy. 🌟 Together, they unravel how AI, digital fragmentation, and evolving consumer behaviour are reshaping the way we connect with audiences.Topics Covered:✅ The traditional buyer’s journey and its key stages.✅ How AI is revolutionising consumer decision-making and expectations.✅ Strategies for integrating traditional and digital marketing approaches.✅ Practical steps to maintain visibility in an AI-driven landscape.Peter shares his extensive experience in helping businesses adapt to these shifts, offering actionable insights to thrive in today’s dynamic marketing environment.🔗 Explore the podcast episodes: https://www.qbd.co.uk/powwowPeter Baylis - Founder at PEB Marketing AcademyPeter Baylis is a seasoned Business Breakthrough Strategist with a strong track record of partnering with organisations and leaders to unlock exponential growth. Drawing on deep strategic insight and hands-on experience, he specialises in crafting transformative business solutions, from go-to-market strategy and operational scaling to leadership development and change management. Known for his pragmatic, results-driven approach, Peter has helped clients identify untapped potential, implement high-impact initiatives, and accelerate performance to achieve lasting success. Discover more about PEB Marketing Academy: https://pebmarketingacademy.com/Connect with Peter: https://www.linkedin.com/in/peterbaylis/📌 Follow us on social media:LinkedIn: https://www.linkedin.com/showcase/qbd-podcast-the-marketing-powwow/Facebook: https://www.facebook.com/profile.php?id=61573840793434Instagram: https://www.instagram.com/marketingpowwow/TikTok: https://www.tiktok.com/@quickbydesign