AI and the Creative Lie

AI isn’t killing creativity—it’s revealing the difference between those who rely on tools and those who lead with vision. When anyone can generate polished output, what stands out is not speed or style but taste, judgment, and the ability to decide what actually matters. AI can remix what already exists, but it can’t supply point of view, lived experience, or intention. As the tools become universal, the bar for creativity doesn’t disappear—it sharpens, making it clear that real creativity was never about execution alone, but about thinking, meaning, and choice.