AI & The Future of Audience Understanding with David Boyle of Audience Strategies

Join Fran and David Boyle, Director of Audience Strategies as they dive into the impact of AI on market research. David, ever a passionate advocate for AI-first strategies in insights, shares his vision for the future of research, emphasising how AI is transforming workflows, uncovering hidden patterns, and enabling faster, more impactful (and cost-effective) decision-making.The episode unpacks AI’s role in synthesis, learning, thinking, and writing, exploring its potential to create deeper, more strategic insights while maintaining the human touch. From big reports to rapid answers, the emergence of insight architects, and the return of a certain class of insights manager: creative strategists. Join us as we explore how AI is shaping a more integrated and forward-thinking approach to audience understanding.Subscribe to never miss an episode.Hosted by: Francesco D’Orazio Guests: David BoyleProduced by: Sal MortonMusic: DJ TennisSupported by PulsarX https://x.com/audiencedisco TikTok https://www.tiktok.com/@audiencespodcast IG https://www.instagram.com/audiencespodcast/  Hosted on Acast. See acast.com/privacy for more information.