AI and the Future of Higher Ed Marketing: A Live Conversation from NAGAP

In this special live episode from the NAGAP GEM Summit in Louisville, Kentucky, Shane Baglini, the Senior Director of Marketing at Muhlenberg College, joins us to discuss the integration of AI tools in higher education marketing and admissions. Shane shares his experiences with using Element451 to enhance Muhlenberg’s graduate programs, the benefits of AI in creating efficient communication strategies, and his take on the evolving landscape of educational technology. This episode is packed with insights from the front lines of higher education innovation, offering valuable lessons for institutions looking to adopt similar technologies.TakeawaysIntegration of AI in Marketing and Admissions: Shane highlighted how AI, specifically through platforms like Element451, is revolutionizing graduate admissions at Muhlenberg College by automating and personalizing communications.Challenges and Rewards of Technology Adoption: Discussion on the skepticism around AI in higher education and how Muhlenberg College is navigating these challenges to improve operational efficiency.Real-World Application of AI Tools: Shane shared specific examples, like the creation of a 12-month marketing campaign in real-time, demonstrating the practical benefits of AI in streamlining tasks.Professional Development and Networking: Insights from the NAGAP conference emphasized the importance of community learning and networking among professionals in graduate enrollment management.Guest Name: Shane Baglini, Senior Director of Marketing, Muhlenberg College Guest Social: https://www.linkedin.com/in/shanebaglini/Guest Bio: Shane Baglini leads Muhlenberg College's strategic recruitment and digital marketing efforts, manages all web and social media initiatives, and supports the College's brand and awareness endeavors across the institution. With a higher ed marketing career approaching a decade in length, Shane has a deep background in transforming strategies and tactics to maximize results and implementing best practices to meet institutional goals. - - - -Connect With Our Co-Hosts:Daniella Nordinhttps://www.linkedin.com/in/daniellanordin/Brendan Henkelhttps://www.linkedin.com/in/bkhenkel/About The Enrollify Podcast Network:In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.