AI and the future of trusted media

Welcome back to the Publisher Podcast, and the first in our special season bringing you the best sessions from the Definitive AI Forum for Media, Information and Events, which we held with Flashes & Flames in London at the end of last year. This week we’re featuring a panel discussion on AI and the future of trusted media; how to balance the efficiencies offered by AI with much needed editorial integrity. On the panel - moderated by Chris Duncan of Seedelta - were Piers North, CEO at Reach Plc, Henry Faure Walker, CEO at Newsquest, Emily Shelley, CEO, PA Media Group and Joanna Levesque, Managing Director at FT Strategies. The panel discussed how the tension between efficiency and trust is not a zero sum game, citing the opportunities to do more things quicker with AI from new product development to journalistic research and content distribution, but also how to mitigate potential risks to publisher trust by always placing accuracy ahead of speed and firmly fixing the ‘human in the loop’. Read the key takeaways from this session, find our weekly newsletter and more on voices.media