AI and the Human Work of Fundraising

Artificial intelligence has rapidly changed how people work, communicate, search online, write, and make decisions. And it's here to stay.  For arts and cultural organizations, the questions now are: how can AI help fundraising, and where can only the human element advance philanthropy? In this episode, RSC CEO Catherine Heitz New speaks with Founder Bob Swaney about that question. Bob’s view is practical and measured: AI can help fundraisers prepare better, communicate more clearly, and reduce unnecessary friction. It cannot, however, replace trust, judgment, timing, or the human element needed to grow donor relationships.