AI and Why Human Curiosity Still Wins with Vera Chien

AI and Why Human Curiosity Still WinsArtificial intelligence is transforming the market research industry at an unprecedented pace. From survey analysis to synthetic data and predictive modeling, AI is making research faster, more scalable, and increasingly accessible.If AI can analyze data, what becomes the role of the researcher?In the latest episode of The New Mainstream Podcast, Mario Carrasco sits down with Vera Chien, a research and strategy leader with extensive experience in entertainment and consumer insights, to discuss how AI is reshaping the futureof research and why human curiosity is becoming more valuable than ever.