AI (apparently) has killed B2B marketing. What do we do now?

From the constant pressure to adopt the latest marketing tech to the overwhelming noise of conflicting advice on LinkedIn, this episode tackles the challenge of marketing faddism head-on. We examine why the "early adopter" mentality often backfires for SME organisations and provide a practical framework for cutting through the bullshit to focus on what actually drives results.Things to listen out for:00:00 - Introduction to B2B marketing challenges02:49 - Navigating marketing fads and trends05:47 - The importance of fundamentals in marketing08:47 - Strategies for effective marketing experimentation11:58 - Budgeting for marketing innovation15:08 - Final thoughts on marketing effectiveness