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AI (apparently) has killed B2B marketing. What do we do now? episode artwork

EPISODE · Jun 13, 2025 · 18 MIN

AI (apparently) has killed B2B marketing. What do we do now?

from Truth, Lies and B2B Growth · host ROMI

From the constant pressure to adopt the latest marketing tech to the overwhelming noise of conflicting advice on LinkedIn, this episode tackles the challenge of marketing faddism head-on. We examine why the "early adopter" mentality often backfires for SME organisations and provide a practical framework for cutting through the bullshit to focus on what actually drives results.Things to listen out for:00:00 - Introduction to B2B marketing challenges02:49 - Navigating marketing fads and trends05:47 - The importance of fundamentals in marketing08:47 - Strategies for effective marketing experimentation11:58 - Budgeting for marketing innovation15:08 - Final thoughts on marketing effectiveness

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AI (apparently) has killed B2B marketing. What do we do now?

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Frequently Asked Questions

How long is this episode of Truth, Lies and B2B Growth?

This episode is 18 minutes long.

When was this Truth, Lies and B2B Growth episode published?

This episode was published on June 13, 2025.

What is this episode about?

From the constant pressure to adopt the latest marketing tech to the overwhelming noise of conflicting advice on LinkedIn, this episode tackles the challenge of marketing faddism head-on. We examine why the "early adopter" mentality often backfires...

Can I download this Truth, Lies and B2B Growth episode?

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