AI as a Dialogue episode artwork

EPISODE · May 28, 2026 · 7 MIN

AI as a Dialogue

from Two Guys and A Question · host Danny Jefferson and Alan Creedy

Alan and Danny are back to unpack how artificial intelligence can become a valuable thinking partner in funeral service, especially when it comes to pricing, strategy, and clearer decision-making. In this episode, they explore how AI works best—not as a replacement for human judgment, but as a tool that strengthens thinking, sharpens strategy, and helps funeral home leaders ask better questions.Using examples from funeral service consulting and pricing analysis, they explain how better prompts lead to better results. You will learn how AI can uncover hidden pricing strategies and why the presentation of your General Price List (GPL) matters just as much as the numbers on the page.Whether you want to improve your business clarity, analyze competitor price lists, or better understand the subtle signals your pricing structure sends to families, this conversation offers practical insights for modern funeral professionals.What we discuss in this episode:Why AI is best utilized as an ongoing dialogue and sounding board rather than a shortcut.How the quality of the questions you ask directly dictates the value of the answers you receive.A real-world example of using AI to compare competitor General Price Lists and packages.The psychological impact of lengthy price lists and how presentation communicates value or triggers suspicion.Don't miss out on future insights to help grow your business. Subscribe today for weekly podcast alerts sent straight to your inbox so you never miss a new episode!#FuneralService #AIinBusiness #FuneralHomePricing #BusinessStrategy #PodcastForProfessionals

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AI as a Dialogue

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This episode was published on May 28, 2026.

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Alan and Danny are back to unpack how artificial intelligence can become a valuable thinking partner in funeral service, especially when it comes to pricing, strategy, and clearer decision-making. In this episode, they explore how AI works best—not...

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