AI at HLTH : Communication as a Clinical Advantage

In this episode, host Sandy Vance chats with Sophie Cheng, the Senior Vice President of Product Marketing at Sinch. They discuss the most common communication pitfalls and share a handful of remedies so you can start sending smarter messages. You’ll walk away with tangible tips on how to: ✔️ switch from omnichannel to optimal channel✔️ leverage AI to fix your no-show problem✔️ build patient trust through advanced messagingIn this episode, they talk about:What Sinch does and how it uses AI to simplify and personalize communication for customersHow AI-driven communication is being applied in healthcare and what leaders need to understandWhy better communication leads to faster interactions, improved patient experiences, and higher conversion ratesHow omnichannel communication strategies streamline workflows for healthcare organizationsHow Sinch helps organizations identify the right channels and interfaces for their patient populationsWhat it means to operate at the speed of trust, and why transparency mattersHow AI can make patient interactions feel more empathetic and humanWhy organizations should never underestimate the impact of their communication strategyA Little About Sophie:Sophie Cheng is the Senior Vice President of Product Marketing at Sinch, the global leader in CPaaS and the company behind the Customer Communications Cloud. With more than 15 years of international marketing experience, Sophie has held strategic roles across Europe, Asia, and North America, partnering closely with Product, Growth, and M&A leaders to manage complex, global portfolios. At Sinch, she leads global product marketing, partner marketing, and analyst relations, helping organizations deliver seamless, trusted communication experiences across messaging, voice, and email.Before Sinch, Sophie served as VP of Global Product and Customer Marketing at ZoomInfo and led Product Marketing at Chorus.ai. A true global citizen, she has worked extensively across EMEA, APAC, and the U.S. Sophie holds advanced degrees from the University of St. Gallen and Singapore University and is an active member of the CMO Alliance.