AI at Work - The Opportunity, the Risk and the Compliance Challenge with Darren Bentham

In this episode of It’s Your Business, Kath is joined by Darren Bentham, founder of Interact Digital and The AI Works, for a fascinating conversation about AI, digital marketing, compliance and the future of business visibility.Darren explains how Interact Digital supports businesses with websites, content and online marketing, while The AI Works helps organisations use AI, machine learning and software development to improve efficiency, streamline processes and work more intelligently. With decades of experience in both AI and digital, he brings a rare long-view perspective to a subject that many businesses are only just starting to explore.The conversation looks at the huge opportunities AI offers, but also the growing need for businesses to use it carefully and responsibly, especially where sensitive data, internal systems and future compliance are concerned. Darren talks about why businesses need to start thinking now about governance, security and how AI is being used behind the scenes, rather than waiting until regulation catches up with them.Kath and Darren also explore where human connection still matters most. As more content becomes automated, businesses need to think about how they show up in a way that builds trust and reflects real expertise. That is where Darren’s podcast studio comes in, giving businesses a professional space to create podcast and video content that feels personal, useful and authentic. Together, they discuss why podcasting can be a powerful part of a business marketing strategy, from answering frequently asked questions to creating long-form content that can be repurposed across websites, social media and AI search.This is a practical and forward-looking episode for business owners who want to understand AI more clearly, stay aware of what is coming with compliance, and make smarter decisions about the way they market, communicate and grow.Find Darren Bentham on LinkedIn https://theaiworks.co.uk/about-us/Want to start YOUR own Podcast? Your Fairy Podmother®️www.fairypodmother.co.uk