AI, Automation And The Reinvention Of Local Media

This week on In the Vicinity, Tim Hanlon and Madhive CEO Jim Wilson explore how AI is transforming local media — from campaign planning and audience targeting to creative generation and omni-channel advertising sales. The conversation also dives into the future of broadcasters as full-service local media companies, the rise of AI-powered campaign optimization, and what CBS ending The Late Show with Stephen Colbert and shutting down CBS Radio News signals about the future of local affiliates, audience fragmentation, and legacy media brands.