AI, Big Data & Smarter Marketing Decisions | Conversation with Dr. P. K. Kannan

Dr. P. K. Kannan, Dean’s Chair in Marketing Science at the University of Maryland’s Robert H. Smith School of Business, shares valuable insights from his research, “AI-Powered Attribution & Media Mix Modeling: Cracking the Code to Smarter Marketing Spend.” In this episode, we explore how artificial intelligence, big data, and advanced statistical models are transforming the way marketers measure and optimize their campaigns. From multi-touch attribution that deciphers complex, cross-platform customer journeys to next-generation media mix modeling that fine-tunes budget allocation across online and offline channels, we delve into the tools and techniques that reduce bias, enhance accuracy, and maximize ROI. Filled with real-world case studies, this conversation is a must-listen for marketers striving to make every marketing dollar work harder in the age of AI. This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Dr. P K Kannan has generously shared profound insights from his research, “AI-Powered Attribution & Media Mix Modeling: Cracking the Code to Smarter Marketing Spend,” during his appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.