AI born beats AI retrofitted

What does it take to build a business where AI enhances human expertise?In this episode, Pippa Dussuyer and Dean Farthing of Unity Advisory discuss how they helped build a firm designed to grow with AI from day one.For most businesses, bolting AI onto old structures magnifies existing problems as it highlights broken data and siloed teams. Pippa and Dean share how a culture built on open information and a single P&L creates an environment where AI is not a threat but an accelerator. It allows teams to build solutions in hours, removes internal politics, and frees people up for higher-value thinking. This episode shows you what the future looks like. ———————— About our guestsPippa is a Founding Partner at Unity Advisory and a veteran of business transformation with over 20 years of experience. At Unity, she’s building an AI-born consultancy that elevates human expertise to provide more impactful results for clients.  Pippa helps corporate and PE-backed business to optimise holistically across Lead-to-Cash, ensuring that Commercial and Finance teams work in tandem to drive revenue and EBITDA.    LinkedIn: https://www.linkedin.com/in/pippa-dussuyer-80006a12/ Dean is a Founding Partner at Unity Advisory specialising in employment tax and incentives for high-stakes moments. Dean helps CFOs and boards design reward plans that work for both the business and its stakeholders.  LinkedIn: https://www.linkedin.com/in/dean-farthing/ —————About Chat CFO: Chat CFO is a podcast featuring honest conversations with CFOs, COOs, and CEOs about the decisions that impact businesses. The focus is on what leadership looks like in practice, including what worked, what didn’t, and what leaders learned along the way. Produced by STOIX, Chat CFO is proudly supported by Unity Advisory as headline sponsor.  —————About our hosts: This episode of Chat CFO is hosted by Neil French and Carolyn Cole. Neil is the Co-Founder of STOIX. Over the last 19+ years, he’s worked closely with leaders across interim and permanent mandates, often in moments of transition: new ownership, new strategy, broken teams, or first-time leadership hires. He works with CFOs, CEOs and investors navigating scale, complexity and change, typically in PE-backed, VC-backed, listed or founder-led environments.  LinkedIn - https://www.linkedin.com/in/neil-french/ Carolyn is a Partner at Unity Advisory, where she works closely with CFOs and finance leadership teams on finance transformation, ERP strategy, and operating model change. Her background is rooted in helping organisations translate ambition into practical delivery, especially where people and process collide. LinkedIn - https://www.linkedin.com/in/carolyn-cole-98485610/ ————— About our sponsors Unity Advisory is a next-generation CFO advisory firm, grounded in experience and built to evolve. The firm supports complex, ambitious mid-market organisations with integrated, AI-enabled solutions across finance operations, tax, transactions, digital and transformation. Free from audit conflicts and legacy constraints, Unity Advisory helps leadership teams move faster, scale with confidence and deliver sustainable enterprise value.  Learn more at https://unity-advisory.com/