AI brings NWT snow sculptures to life for a Google ad

Google flew influencers to Yellowknife this month to promote its Pixel phones and Gemini AI. The result – AI videos that manipulate the city's snow sculptures – have the sculptors raising some questions.Yellowknife snow sculptor Cat McGurk talks through some of the implications as the rapid rise of AI meets a niche northern art form. Plus NWT Tourism's Donna Lee Demarcke looks at the Google trip – and AI's advances – through the lens of northern tourism.