AI brings NWT snow sculptures to life for a Google ad

What this episode covers

Google flew influencers to Yellowknife this month to promote its Pixel phones and Gemini AI. The result – AI videos that manipulate the city's snow sculptures – have the sculptors raising some questions.Yellowknife snow sculptor Cat McGurk talks through some of the implications as the rapid rise of AI meets a niche northern art form. Plus NWT Tourism's Donna Lee Demarcke looks at the Google trip – and AI's advances – through the lens of northern tourism.

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Frequently Asked Questions

How long is this episode of The North?

This episode is 24 minutes long.

When was this The North episode published?

This episode was published on March 23, 2026.

What is this episode about?

Google flew influencers to Yellowknife this month to promote its Pixel phones and Gemini AI. The result – AI videos that manipulate the city's snow sculptures – have the sculptors raising some questions.Yellowknife snow sculptor Cat McGurk talks...

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