AI Builds Custom Software and Replaces Tedious Dev Work with Edmundo Ortega of Machine & Partners

In this episode, Edmundo Ortega, partner at Machine & Partners, joins to explore how AI is transforming the way we build and ship software. He shares real-world use cases—from cutting document processing time by thousands of hours to prototyping apps with tools like Bolt in under 15 minutes. We also dive into:• How non-technical team members can now contribute to development• How Ed uses Claude to write in his own voice• Why leaders should think beyond cost savings to unlock AI’s full potentialWhether you're a developer, founder, or team leader, this episode will reshape how you think about building with AI.Timestamps00:00 – The promise of AI beyond cost savings01:10 – Edmundo's background and the founding of Machine & Partners04:40 – How Machine & Partners identifies and builds AI use cases05:45 – Personal shift to an AI-powered workstyle07:00 – Building internal tools using Bolt09:20 – Demo: Creating a chart parser app using Bolt12:00 – Claude vs. ChatGPT for writing with custom instructions15:15 – Use case: Automating document extraction for analysts21:00 – Workflow transformation with AI and report generation25:15 – PMs using AI to prototype and inspire devs33:00 – AI's impact on team structure and dev productivity38:24 – How to get in touch with Ed and his advice for the next 18 months Tools & Technologies Mentioned• Bolt (bolt.new)• Claude 3.7 (Anthropic)• ChatGPT / GPT-4.5• Cursor (AI coding assistant)• Chart.js• Google Sheets• OpenAI API• Replit• N8N• Make.com• Gumloop• Relay• SectionSchool.comSubscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.